The Circle of Branding

A Simple Framework For Brand Building

(email not required for download)

★ Understand branding

★ Dispel common myths

★ Strengthen your brand

Understand branding in under two minutes

If you're like most people, the word "branding" probably conjures up images of big companies with huge advertising budgets. But branding is far more than that. It's something that every business, no matter how large or small, needs to think about.

The Circle of Branding is a simple framework I created to help anyone understand the basics of branding. I'm writing a book on it, but in the meantime, here's a concise overview of each element.


What You Are

This component is the foundation of your brand. It includes your mission, vision, values, and purpose, which tend to remain constant for long periods. It also includes your brand archetypes and personality, which may evolve as the world changes.

Where You Play

The landscape in which your brand operates includes your market, category, and position. Understanding these concepts is essential to determine where you fit in and how to stand out from competitors.

What You Offer

This component includes your portfolio of offerings and how they relate to each other. Your company's products, services, and pricing are fundamental to how customers experience your brand.

What You Say

The verbal aspect of your brand includes your name, tagline, message, story, and voice. It helps you communicate with your target audiences to achieve goals and build empathy, authority, and trust.

How You Look

Your brand's visual identity includes your logo, color palette, and visual style. It's how you visually communicate your brand to the world — in print, online, and in physical and virtual spaces. Strong visual identities are instantly recognizable and reflect your brand's personality.

How You Act

This aspect of your brand includes culture, interactions, touchpoints, and relationships. It's how people — including employees, customers, clients, and others — experience your brand daily. How you act should align with what you say.

How People See You

A brand's perception, sentiment, reputation, and equity come from how people feel about your brand and what they say to others. Monitoring your brand's reputation is essential to making sure your brand is on track.

Your brand is the totality of all these elements working together. And it exists in the minds of your customers, employees, and other people. Keep in mind that your brand is not what you say it is. It's what they say it is. How you act to influence that perception is — drumroll 🥁 please — branding.

If you're responsible for branding at your company, use The Circle of Branding to make sure you cover all your bases. And if you're not in charge of branding, use it to have informed conversations with your team or vendors.

Get the cheat sheet.

Get The Circle of Branding on a one a one-page pdf and keep it handy for reference.

Understanding these concepts can help you:
✓ Differentiate your brand
✓ Appeal to your target audiences
✓ Create a comprehensive brand strategy

(email not required for download)

Circle of branding on an iPad
Go from 😱WTF to 🤩OMG!

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In case you’re wondering...

A polymath is someone who is an expert in multiple fields.

Because it brings me joy.

Operating in a niche makes marketing straightforward, and it takes less effort to become known for something. That’s why each of my brands is in a niche. I’m known for being a polymath entrepreneur, so it makes sense for me to have multiple brands in different niches.

If I did only one thing, I would be a miserable person.

1. It makes me laugh.
2. We are living in a WTF world.
3. The URL is short and unique. That makes it memorable and easy to type.
4. My clients often feel like “😱 WTF!” about their projects when they come to me for help.
5. Some people say “🙄 WTF?” and are skeptical that I’m good at all the things I do.

It only takes one project with me for anyone to go from WTF to OMG!

Go from 😱WTF to 🤩OMG!

Don't be a stranger.

I’ll say hi when I have something exciting or interesting to share — once every month or two.

Stacey, the Polymath
    Created with ❤️  in Los Angeles, California.

© Stacey Moore Studio. All rights reserved. Stacey, the Polymath; Get It Done; Get the Right Words; Go from WTF to OMG; Super Seven AI Framework; and Circle of Branding are trademarks of Stacey Moore Studio. All other trademarks belong to their respective owners. 

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