If you're like most people, the word "branding" probably conjures up images of big companies with huge advertising budgets. But branding is far more than that. It's something that every business, no matter how large or small, needs to think about.
The Circle of Branding is a simple framework I created to help anyone understand the basics of branding. I'm writing a book on it, but in the meantime, here's a concise overview of each element.
Your brand is the totality of all these elements working together. And it exists in the minds of your customers, employees, and other people. Keep in mind that your brand is not what you say it is. It's what they say it is. How you act to influence that perception is — drumroll 🥁 please — branding.
If you're responsible for branding at your company, use The Circle of Branding to make sure you cover all your bases. And if you're not in charge of branding, use it to have informed conversations with your team or vendors.
Get The Circle of Branding on a one a one-page pdf and keep it handy for reference.
Understanding these concepts can help you:
✓ Differentiate your brand
✓ Appeal to your target audiences
✓ Create a comprehensive brand strategy
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A polymath is someone who is an expert in multiple fields.
Because it brings me joy.
Operating in a niche makes marketing straightforward, and it takes less effort to become known for something. That’s why each of my brands is in a niche. I’m known for being a polymath entrepreneur, so it makes sense for me to have multiple brands in different niches.
If I did only one thing, I would be a miserable person.
1. It makes me laugh.
2. We are living in a WTF world.
3. The URL is short and unique. That makes it memorable and easy to type.
4. My clients often feel like “😱 WTF!” about their projects when they come to me for help.
5. Some people say “🙄 WTF?” and are skeptical that I’m good at all the things I do.
It only takes one project with me for anyone to go from WTF to OMG!