7 Quick Questions To Test Your Value Proposition

Discover if yours is helping your business or holding it back.

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★ Increase conversion rates

★ Get more referrals

★ Improve marketing ROI

Is your value proposition the best it can be?

If not, you are missing out on opportunities.

When you have a good value proposition, your target customer can quickly see how your product or service will improve their lives. When you have a great value proposition, they feel compelled to buy now and tell others about you.

Here are seven simple tests to help you know if your value proposition is setting your company up for maximum success or holding you back.


Can you explain it to a fifth grader?

A good value proposition should clearly communicate what your product does and for whom. If a fifth-grader can understand, it's probably clear. If not, it's time for another look.

Does every team member get it?

Make sure every team member understands your value proposition and is on board with it. If it is unclear to your team, you need to massage the message until it sticks.

Could someone tell a friend or colleague?

Imagine someone visiting your website or chatting with an employee. Would they know who benefits from your product and be able to tell someone? Bonus points if they would be excited to do it.

Will a potential customer remember it next week?

The strongest value propositions are memorable. If a potential customer isn't likely to remember what makes your product so great, you're probably not done fine-tuning yet.

Do prospects have an aha moment?

When qualified prospects hear your value proposition, they should say to themselves, "This is it! This is what I need." If that's not happening, refine your message or rethink your product.

Are your conversion rates above average?

If you're seeing a higher conversion rate than your industry norm, that's a good sign that you've dialed in your value proposition. If you're falling short, look at your value proposition again.

Is revenue going up?

If you're making more sales with the same marketing budget, your audience probably feels like they've discovered what resonates with them. Well done.

Revisit your value proposition at regular intervals. It is the cornerstone of your marketing strategy and should be adjusted as market conditions and customer needs change.

Get the cheat sheet.

Get the seven questions as a one-page pdf and keep them handy for reference.

With every improvement you make, you'll be closer to:
✓ increased sales
✓ more qualified leads
✓ higher conversion rates
✓ more efficient marketing

(email not required for download)

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In case you’re wondering...

A polymath is someone who is an expert in multiple fields.

Because it brings me joy.

Operating in a niche makes marketing straightforward, and it takes less effort to become known for something. That’s why each of my brands is in a niche. I’m known for being a polymath entrepreneur, so it makes sense for me to have multiple brands in different niches.

If I did only one thing, I would be a miserable person.

1. It makes me laugh.
2. We are living in a WTF world.
3. The URL is short and unique. That makes it memorable and easy to type.
4. My clients often feel like “😱 WTF!” about their projects when they come to me for help.
5. Some people say “🙄 WTF?” and are skeptical that I’m good at all the things I do.

It only takes one project with me for anyone to go from WTF to OMG!

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Stacey, the Polymath
    Created with ❤️  in Los Angeles, California.

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