If not, you are missing out on opportunities.
When you have a good value proposition, your target customer can quickly see how your product or service will improve their lives. When you have a great value proposition, they feel compelled to buy now and tell others about you.
Here are seven simple tests to help you know if your value proposition is setting your company up for maximum success or holding you back.
Revisit your value proposition at regular intervals. It is the cornerstone of your marketing strategy and should be adjusted as market conditions and customer needs change.
Get the seven questions as a one-page pdf and keep them handy for reference.
With every improvement you make, you'll be closer to:
✓ increased sales
✓ more qualified leads
✓ higher conversion rates
✓ more efficient marketing
(email not required for download)
A polymath is someone who is an expert in multiple fields.
Because it brings me joy.
Operating in a niche makes marketing straightforward, and it takes less effort to become known for something. That’s why each of my brands is in a niche. I’m known for being a polymath entrepreneur, so it makes sense for me to have multiple brands in different niches.
If I did only one thing, I would be a miserable person.
1. It makes me laugh.
2. We are living in a WTF world.
3. The URL is short and unique. That makes it memorable and easy to type.
4. My clients often feel like “😱 WTF!” about their projects when they come to me for help.
5. Some people say “🙄 WTF?” and are skeptical that I’m good at all the things I do.
It only takes one project with me for anyone to go from WTF to OMG!